Free tool · Renownly

The cost of being invisible to AI.

More of your prospects now ask ChatGPT, Perplexity or Google's AI for "an accountant for…" before they ever call. If those answers name a rival and not you, that's pipeline quietly leaking away. This gives you a rough, conservative sense of how much, in a couple of minutes.

// An illustration, not a forecast. Your numbers, our conservative assumptions

Your firm, your numbers

Adjust the four inputs below. The estimate on the right updates as you go. Defaults are indicative figures you can change.

Average lifetime value of a new client (£)

Roughly what one new client is worth in fees over the time you keep them. A rough figure is fine.

Tip: annual fee × the average number of years a client stays.

New clients won per month

On average, across all sources (referral, search, directories, AI, walk-ins).

% of new clients who research or discover you online or via AI

The share who look you up (search, your site, reviews, or an AI assistant) at some point before deciding. Even referred clients usually check.

60%

Default 60%, an indicative figure: >60% of UK SMEs have used AI to research accountancy/advisory services (Renownly PESTLE research, June 2026). Adjust to your reality.

Your rough current AI-visibility

When prospects ask AI for an accountant like you, how often does your firm actually get named? Your honest gut estimate is fine; the free Snapshot measures it properly.

Rarelyor never Sometimeshit & miss Oftenusually named Not sureassume low

// Estimated pipeline at risk · per year

£73,000

A rough, deliberately conservative illustration of the annual new-client value that could be at risk while AI assistants don't reliably name you. Not a forecast, guarantee, or measured loss.

Plausible range: £37,000 – £110,000 / yr

Based on what you entered, a meaningful slice of prospects who'd research you online could be meeting AI answers that point them elsewhere. The good news: AI-visibility is one of the more fixable gaps, and you can check whether it's real for you, free, in the Snapshot.

Show the maths & assumptions

New-client value per yearLTV × clients/month × 12£288,000

× research/discover online or via AI60% research/discover online or via AI£172,800

× share AI currently doesn't name you85%, i.e. AI names you only 15% of the time£146,880

× conservative at-risk discount×0.5, many still find you by other routes£73,440

≈ Estimated annual pipeline at risk£73,000

We halve the figure on purpose: being un-named by AI doesn't mean a client is lost; most reach you another way. The plausible range above is ±50% to reflect how rough this is. AI results also vary run-to-run, so treat every number as indicative.

See if you're actually invisible · free Snapshot Or look at a sample audit first →

What's behind the number

Conservative on purpose. Here's exactly how it's worked out.

No magic, no scare tactics. It's your numbers multiplied by a few indicative figures, then deliberately halved, because being un-named by AI isn't the same as losing a client. The aim is a rough sense of scale, not a precise loss.

Where prospects start

In 2026 Google made AI the default way the world searches, and most AI searches now end without anyone clicking through to a website (Pew Research puts it near 83%). So a real and growing share of your prospects meet an AI answer before they ever reach you. See the sourced data.

// Sourced: Google I/O 2026, Pew Research, 2025. See The State of AI Search.

What "invisible" costs

If the AI names a competitor and not you, that prospect can drift before any conversation. We only count the slice who research online and aren't reliably named, then halve it, since many still reach you by referral, reviews or direct search.

// We never assume a 1:1 lost-client rate

Why it's only a guide

AI answers vary noticeably run-to-run and engine-to-engine. Your LTV and win-rate are your best estimates. That's why we show a ±50% range and call this an illustration, not a measured figure.

// AI answers are non-deterministic; figures here are illustrative, not measured

Read this as an estimate, not a promise. This calculator is an educational illustration based on the figures you enter and the indicative, dated assumptions shown above. It does not measure your actual AI-visibility or any actual lost revenue, and Renownly does not control third-party AI tools or guarantee rankings, recommendations, traffic or revenue. The only way to know whether AI really overlooks your firm is to test it, which is exactly what the free Snapshot does.

Now find out if it's actually happening to you.

The calculator shows what invisibility could cost. The free Snapshot shows whether you're invisible, with a dated, real AI answer about your firm. No card, no call, no obligation.

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